Mr. Barak Hoffer  CEO

Mr. Barak Hoffer

B.Sc Electronic Engineering, MBA

joined the company in 2019. As the CEO, he is responsible for global strategic, operational and performance matters of the company. Barak brings with him vast technical and business experience, including the leading of teams, and growth strategies in global healthcare companies, including GE Healthcare and Carestream. Prior to joining Mego Afek, Barak served as CEO of an Israeli X-ray company.

Mr. Itay Jacob VP Sales & Marketing

Mr. Itay Jacob
VP Sales & Marketing

B.A  Health System Management, MBA

joined the company in 2020 as a strengthening force, following our sales growth around the globe. Prior to joining Mego Afek,  Itay was VP Sales  & Marketing at Rimed Ltd, and VP Sales and Business Development at Allium Medical, an International Sales Manager at Mennen medical/MTRE. He has more than 15 years of experience in the medical field in Sales & Marketing, and also founded his own international marketing agency, supplying innovating marketing solutions.

 Ms. Michal Hofmann HR Director

Ms. Michal Hofmann
HR Director

B.Sc Human services & communication

joined the company in 2018 as the HR manager, responsible for recruitment, welfare, training, salary and benefits. Michal has a vast experience and previously worked for Ness Technologies, Netvision and the Technion.

Omri Kesler  VP Operations

Omri Kesler
VP Operations

B.Eng. Engineering/Industrial Management.

joined Mego Afek in 2022. As the VP Operations, he is responsible for devices and garments production lines, production engineering, purchasing, logistics and infrastructure.
Omri brings with him over 20 years of experience in global operations management in a multidisciplinary medical device environment.

Mr. Tsvi Carniel VP QA/RA

Mr. Tsvi Carniel

B.A Mathematics and Computer Science

Joined the company in 2023 as the VP of QA/RA. In this role, he is responsible for quality assurance, regulatory affairs, and quality control. With 20 years of experience in the medical device industry, Tsvi brings a wealth of knowledge and expertise to the company. He has previously worked at Philips healthcare for 9 years and at Galil Medical for 6 years, where he held various roles. Tsvi has also served in management positions at Mitrassist, Resonetics and MeMed.

Mr. Alex Ternerider VP R&D

Mr. Alex Ternerider

B.Sc Electronic Engineering.

Alex joined Mego Afek in 2023 as the VP of R&D. Alex has more than 20 years of technical and managerial experience in full-scale multidisciplinary R&D projects. Before joining Mego Afek, Alex served 16 years as VP of R&D for medical device company.

Mr. Meir Levin  CFO

Mr. Meir Levin

BA Economics & Accounting, CPA certificate & Law master's degree (LLM)

Meir Levin brings more than 20 years of experience as an executive expert in finance, strategic business development, capital raising, information technologies and logistics. CFO and CEO of industrial Israeli technological companies operating in the global marketplace.


Mr. Gilad Kent CTO

Mr. Gilad Kent

B.Sc Computer Science, MBA

Joined the company in 2011. From 2014 to 2023, he served as the head of Research and Development. In 2023, he assumed the role of Chief Technology Officer,  where he is tasked with spearheading technological innovation throughout the company. 

Gilad has over 15 years of hands-on R&D and extensive project management experience.


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